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Company Profile - Too Good to Go

Too Good to Go logo

Company Profile - Too Good To Go​

Solution:​

List and sell unsold food in “Surprise Bags” through an app for local users to collect in-store at designated times. Surprise Bags are sold at 25-50% of their contents’ original retail value

Benefits:​

  • Businesses: Unlock revenue from unsold food and attract new customers
  • Customers: Save money on food purchases
  • Environment: Reduce food waste and contribute to sustainability

Innovation:​

  • Too Good To Go continues to innovate by expanding its partnerships with independent stores and supporting local businesses, with a passion for community, environmentalism, and good food.
  • Collaborating with schools and universities to put protecting our planet at the fore front of education
  • Introducing new features to enhance user experience and engagement

Metrics and Impact:​

  • In 2023, over 21 million new users have registered
  • Too Good To Go has partnered with other 72 thousand new active stores
  • Saved over 121,686,720 meals since 2016
  • Saved over 14,562.6 tons CO2e from 2020-2022

Successful or Unsuccessful?​

195K+ Rating on Apple App Store, 4.9/5 Stars

#1 App for Reducing Food waste

Winner in the ‘2023 Cultural Impact” category at the annual Apple App Store Awards

Verdict: Very Successful

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